Factores Determinantes de la Responsabilidad Social Empresarial (RSE). Caso aplicado a México y Brasil (Determining Factors of Corporate Social Responsibility (CSR). Case applied to Mexico and Brazil Al)

Autores/as

  • Alma Berenice Méndez Sáenz Universidad Autónoma de Nuevo León
  • Martha del Pilar Rodríguez García Universidad Autónoma de Nuevo León.
  • Klender Aimer Cortez Alejandro Universidad Autónoma de Nuevo León

DOI:

https://doi.org/10.24275/uam/azc/dcsh/ae/2019v34n86/Mendez

Palabras clave:

RSE, desempeño financiero, tamaño, riesgo, CSR, financial performance, size, risk.

Resumen

El objetivo principal de esta investigación es analizar si el tamaño, desempeño financiero y riesgo tienen efecto en las prácticas de RSE. El periodo de estudio fue del 2012 al 2016, utilizamos como muestra a las empresas de los índices de mercado de la Bolsa Mexicana de Valores y de la Bolsa de Sao Paulo. El método de estimación utilizado es el modelo Probit de población promedio. Los resultados muestran que las empresas de mayor tamaño, mayor desempeño financiero y endeudamiento son más socialmente responsables en México, sin embargo, en Brasil no se encontró ninguna relación entre el nivel desempeño financiero y nivel de endeudamiento con la RSE.
Clasificación JEL: C13, M14

 

Abstract


The main objective of this research is to analyze whether size, financial performance and risk have an effect on csr practices. The study period was from 2012 to 2016, we use as sample the companies of the market indexes of the Mexican Stock Exchange and the Stock Exchange of Sao Paulo. The estimation methods used is the Probit model average population. The results show that larger companies with greater financial performance and more leverage are more socially responsible in Mexico, however, in Brasil no relationship was found between the financial performance and the leverage with CSR.
JEL Classification: C13, M14

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Alma Berenice Méndez Sáenz, Universidad Autónoma de Nuevo León

Doctorado en Contaduría por la Universidad Autónoma de Nuevo León, Profesor Investigador en la Universidad Autónoma de Nuevo León, México.

Martha del Pilar Rodríguez García, Universidad Autónoma de Nuevo León.

Doctorado en Estudios Empresariales en la Universidad de Barcelona (España), Profesor Investigador en la Universidad Autónoma de Nuevo León, México

Klender Aimer Cortez Alejandro, Universidad Autónoma de Nuevo León

Doctorado en Estudios Empresariales en la Universidad de Barcelona (España), Profesor Investigador en la Universidad Autónoma de Nuevo León, México.

Citas

AliaRSE (2017). Alianza por la Responsabilidad Social Empresarial por México. http://www.aliarse.org.mx/

Auger, P., Devinney, T., & Louviere, J. (2007). “Using best-worst scaling methodology to investigate consumer ethical beliefs across countries”, Journal of Business Ethics, Vol. 70, No. 3, pp. 299-326. https://doi.org/10.1007/s10551-006-9112-7

Artiach, T., Lee, D., Nelson, D. & Walker, J. (2010). “The determinants of corporate sustainability performance”, Accounting & Finance, Vol. 50, No. 1, pp. 31-51. https://doi.org/10.1111/j.1467-629X.2009.00315.x

Azmat, F. & Ha, H. (2013). “Corporate social responsibility, customer trust, and loyalty perspectives from a developing country”, Thunderbird International Business Review, Vol. 55 No. 3, pp. 253-270. https://doi.org/10.1002/tie.21542

Baughn, C., Bodie, N., & McIntosh, J. (2007). “Corporate social and environmental responsibility in Asian countries and other geographical regions”, Corporate Social Responsibility and Environmental Management, Vol. 14, No. 4, pp. 38-54. https://doi.org/10.1002/csr.160

Baumann-Pauly, D., Wickert,C., Spence, L. & Georg, A. (2013). “Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters”, Journal of Business Ethics, Vol. 115, No. 4, pp. 693-705. https://doi.org/10.1007/s10551-013-1827-7

Blombäck, A. & Wigren, C. (2009) “Challenging the importance of size as determinant for CSR activities”, Management of Environmental Quality: An International Journal, Vol. 20, No.3, pp. 255-270. https://doi.org/10.1108/14777830910950658

Banco Mundial (2018). PIB (US$ a precios actuales). https://datos.bancomundial.org/indicador/NY.GDP.MKTP.CD

BMV (2017). Bolsa Mexicana de Valores. http://www.bmv.com.mx/en Bloomberg (2018). Bloomberg. https://www.bloomberg.com/

Boesso, G. & Michelon, G. (2010). “The Effects of Stakeholder Prioritization on Corporate Financial Performance: An Empirical Investigation”, International Journal of Management, Vol. 27, No.3, pp. 470-496.

Bourlakis, M., Maglaras, G., Aktas, E., Gallear, D. & Fotopoulos, C. (2014). “Firm size and sustainable performance in food supply chains: Insights from Greek SMEs”, International Journal of Production Economics, Vol. 152, pp. 112-130. https://doi.org/10.1016/j.ijpe.2013.12.029

Bovespa (2018). Bolsa de Valores de São Paulo. http://www.b3.com.br/pt_br/

Brooks, C. (2008). Introductory Econometrics for Finance. Cambridge: Cambridge University Press.

Carroll, A.B. (1989). Business and Society: Ethics and Stakeholder Management, Cincinnati, OH South-Western South-Western Publishing Company.

Charlo, M.J., Moya, I. & Muñoz, A.M. (2013). “Factores diferenciadores de las empresas del índice de responsabilidad español”, Cuadernos de Gestión, Vol.13, No. 2, pp. 15-37. https://doi.org/10.5295/cdg.110296mc

Chtourou, H., Mohamed, T. (2017). “Commitment in corporate social responsibility and financial performance: a study in the Tunisian context”, Social Responsibility Journal, Vol. 13. No.2, pp. 370-389. https://doi.org/10.1108/SRJ-05-2016-0079

Eccles, R.; Ioannou, I. and Serafeim, G. (2014). “The Impact of Corporate Sustainability on Organizational Processes and Performance”, Management Science, Vol. 60, No. 1, pp. 2835 - 2857. https://doi.org/10.1287/mnsc.2014.1984

Fauzi, H., Mahoney, L. & Rahman, A. (2007). “The Link between Corporate Social Performance and Financial Performance: Evidence from Indonesian Companies”, Issues in Social and Environmental Accounting, Vol. 1, No. 1, pp.149-159.

Finch, D. (2008). “Performance through relationships: A case for the integration of strategic stakeholder management and community investment”, Journal of Sponsorship, Vo1.4, pp. 338-349.

Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach, Boston:Pitman.

Friedman, M. (1962). Capitalism and Freedom, Chicago: Chicago University Press.GSIA (2017). Global Sustainable Investment Alliance. http://www.gsi-alliance.org/

Gujarati, D., & Porter, D. (2010). Econometría. México: McGraw-Hill. pp. 338

Heydari, A., Teimouri, M., & Jamehshooran, B. (2011). «Business ethics and its impact on SCA (Case study Amazon.com)», Interdisciplinary Journal of Contemporary Research in Business, Vol.3, No.2, pp. 540-552.

Hirigoyen G., & Poulain-Rehm, T. (2015). “Relationship between Corporate Social Responsibility and Financial Performance: What is the Causality?”, Journal of Business and Management, Vol. 4, No. 1, pp. 18-43. http://dx.doi.org/10.2139/ssrn.2531631

Kim, Y. & Statman, M. (2012). “Do Corporations Invest Enough in Environmental Responsibility?”, Journal of Business Ethics, Vol. 105, No. 1, pp. 115-129. https://doi.org/10.1007/s10551-011-0954-2

Jalil, A., Azam, F., & Khalilur, M. (2010). “Implementation Mechanism of Ethics in Business Organizations”, International Business Research, Vol. 3, No. 4, pp.145-155. http://dx.doi.org/10.5539/ibr.v3n4p145

Lima, V., de Souza, F. & Nobre, P. (2014). “An analysis of corporate social responsibility in Brazil: growth, firm size, sector and internal stakeholders involved in policy definition”, Pensamiento & Gestión, Vol. 37, pp.125-149. http://dx.doi.org/10.2139/ssrn.2479471

Liang, K.Y. & Zeger S.L. (1986). “Longitudinal data analysis using generalized linear models” Biometrika, Vol. 73 No .1, pp. 13-22. https://doi.org/10.1093/biomet/73.1.13

Long, J. (2008). “From cocoa to CSR. finding sustainability in a cup of hot chocolate”, Thunderbird International Business Review, Vol. 50 No. 5, pp. 315-320. https://doi.org/10.1002/tie.20215

Lourenço, I. & Castelo, M. (2013). “Determinants of corporate sustainability performance in emerging markets: The Brazilian case”, Journal of Cleaner Production, Vol. 57, pp. 134-141. https://doi.org/10.1016/j.jclepro.2013.06.013

Menard, S. (2002). Quantitative Application in the Social Sciences, Thousand Oaks, CA: Sage Publications Inc.

Mishra, S., & Suar, D. (2010). “Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?”, Journal of Business Ethics, Vol. 95,No. 4, pp. 571-601. https://doi.org/10.1007/s10551-010-0441-1

Moussu, C. & Ohana, Steve (2016). “Do Leveraged Firms Underinvest in Corporate Social Responsibility? Evidence from Health and Safety Programs in U.S.Firms”, Journal of Business Ethics, Vol. 135, No. 4, pp. 715- 729. https://doi.org/10.1007/s10551-014-2493-0

Neuhaus, J. M., Kalbfleisch, J. D., & Hauck, W. W. (1991). “A comparison of cluster-specific and population-averaged approaches for analyzing correlated binary data”, International Statistical Review, Vol. 59, No. 1, pp. 25-35. https://doi.org/10.2307/1403572

Perrini, F., Russo, A., Tencati, A., & Vurro, C. (2011). “Deconstructing the Relationship Between Corporate Social and Financial Performance”, Journal of Business Ethics, Vol. 102, No. 1, 59-76. https://doi.org/10.1007/s10551-011-1194-1

Prates, C., Pedrozo, E. & Silva, T. (2015): “Corporate Social Responsibility: A Case Study in Subsidiaries from Brazil and China”, Journal of Technology Management & Innovation, Vol. 10 No. 3, pp.131-142. http://dx.doi.org/10.4067/S0718-27242015000300014

Prieto, L. & Herranz, I. (2005). Qué significa estadísticamente significativo. Madrid: Ediciones Díaz Santos.

Renneboog, L., Ter Horst, J. & Zhang, C. (2008). “The price of ethics and stakeholder governance: the performance of socially responsible mutual funds”, Journal of Corporate Finance, Vol. 14 No. 3, pp. 302-322. https://doi.org/10.1016/j.jcorpfin.2008.03.009

Santoso, A. & Feliana, Y. (2014). “The Association Between Corporate Social Responsibility and Corporate Social Performance”, Issues in Social and Environmental Accounting, Vol. 8, No.2, pp. 82-103. https://doi.org/10.1007/BF00382958

SIF (2017). The Forum for Sustainable and Responsible Investment. https://www.ussif.org/sribasics

Stanwick, P. & Stanwick, S. (1998). “The Relationship between Corporate Social Performance, and Organizational Size, Financial Performance, and Environmental Performance: An Empirical Examination”, Journal of Business Ethics, Vol. 17, No. 2, pp.195-204. https://doi.org/10.1023/A:1005784421547

Udayasankar, K (2008). “Corporate Social Responsibility and Firm Size”, Journal of Business Ethics, Vol. 83, No.2, pp.167-175. https://doi.org/10.1007/s10551-007-9609-8

Waddock, S. & Graves, S. (1997). “The Corporate Social Performance – Financial Performance Link”, Strategic Management Journal, Vol. 18, No. 4, pp. 303-319.

Ziegler, A. & Schröder, M. (2010). “What Determines the Inclusion in a Sustainability Stock Index? A Panel Data Analysis for European Companies”, Ecological Economics, Vol. 69, pp. 848-856

Zhang, J. (2010). “Employee Orientation and Performance: An Exploration of the Mediating Role of Customer Orientation”, Journal of Business Ethics, Vol. 91, No. 1, pp. 111-121. https://doi.org/10.1007/s10551-010-0570-6

Descargas

Publicado

2019-05-30

Cómo citar

Méndez Sáenz, A. B., Rodríguez García, M. del P., & Cortez Alejandro, K. A. (2019). Factores Determinantes de la Responsabilidad Social Empresarial (RSE). Caso aplicado a México y Brasil (Determining Factors of Corporate Social Responsibility (CSR). Case applied to Mexico and Brazil Al). Análisis Económico, 34(86), 197–217. https://doi.org/10.24275/uam/azc/dcsh/ae/2019v34n86/Mendez

Artículos más leídos del mismo autor/a

Artículos similares

1 2 3 4 5 6 7 8 9 10 > >> 

También puede {advancedSearchLink} para este artículo.