Determinantes del rating televisivo en partidos de la liga de futbol profesional en México

Autores/as

  • Ignacio Javier Cruz Rodríguez Universidad Autónoma de Coahuila. CONACYT-Centro de Investigaciones socioeconómicas

DOI:

https://doi.org/10.24275/uam/azc/dcsh/ae/2023v38n99/Cruz

Palabras clave:

rating, audiencia televisiva, futbol, determinantes, México

Resumen

Este articulo busca cuantificar algunos determinantes del rating televisivo que alcanzaron partidos de la liga MX. Se aplicó una corrección Cochrane-Orcutt para estimar los impactos de las variables. Las variables que resultan determinantes del rating son la calidad esperada del juego, que juegue un equipo grande, que sea un derby y que sea partido de liguilla. Estos hallazgos se ajustan a la evidencia empírica internacional. No hay estudio previo para México en este tópico.

Clasificación JEL: L67; M20.

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Biografía del autor/a

Ignacio Javier Cruz Rodríguez, Universidad Autónoma de Coahuila. CONACYT-Centro de Investigaciones socioeconómicas

CONACYT-Centro de Investigaciones socioeconómicas. Universidad Autónoma de Coahuila.

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Publicado

2023-09-20

Cómo citar

Cruz Rodríguez, I. J. (2023). Determinantes del rating televisivo en partidos de la liga de futbol profesional en México. Análisis Económico, 38(99), 183–194. https://doi.org/10.24275/uam/azc/dcsh/ae/2023v38n99/Cruz