Determinantes del rating televisivo en partidos de la liga de futbol profesional en México
Palabras clave:
rating, audiencia televisiva, futbol, determinantes, MéxicoResumen
Este articulo busca cuantificar algunos determinantes del rating televisivo que alcanzaron partidos de la liga MX. Se aplicó una corrección Cochrane-Orcutt para estimar los impactos de las variables. Las variables que resultan determinantes del rating son la calidad esperada del juego, que juegue un equipo grande, que sea un derby y que sea partido de liguilla. Estos hallazgos se ajustan a la evidencia empírica internacional. No hay estudio previo para México en este tópico.
Clasificación JEL: L67; M20.
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Derechos de autor 2023 Ignacio Javier Cruz Rodriguez
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
